Design significance of clothing hang tags

The design and printing of clothing tags are often very exquisite, and the connotation is also very extensive. Although the hangtags of each garment enterprise have their own characteristics, most of them are printed with the factory name, factory address, telephone number, zip code, logo, etc. on the hangtag. Some enterprises also need to print the nature of the company (such as Sino-foreign joint venture, sole proprietorship, etc.); other clothing manufacturers simply regard the small tag as a miniature "advertising", showing supermodels and beautiful girls dressed in their own products. The photos are printed on it, giving people a more intuitive feeling, making consumers have a deeper impression on their products, and playing a good role in publicity and promotion; some manufacturers, in order to thank consumers for purchasing their products, Often, words of thanks and wishes are printed on the hangtag to give people a sense of intimacy; some hangtags are more like a "product instruction manual, because it not only prints what kind of fabric the product is used for, but also how its performance is. Even the water temperature, washing method, type of cleaning agent and how to maintain it should be printed on the tag, which shows that manufacturers are very responsible to consumers. In addition, with the increasing prosperity of the clothing market, competition is also It is bound to be more intense, some famous brand manufacturers, in order to protect their products from counterfeit and shoddy products, use all kinds of holographic anti-counterfeiting tags and barcodes at all costs. This not only protects the interests of enterprises, but also safeguards the interests of consumers. rights and interests.

Although the clothing tag is small, it is a link between the fashion itself and consumers. It is an inevitable product of modern fashion culture, which has a positive effect on improving and protecting the reputation of clothing enterprises and promoting products. Therefore, if the tag is likened to a fashion brand, it is more appropriate. However, it is a pity that there are still a considerable number of clothing companies who do not know enough about this point. There are even some well-known fashion brands in China that have not yet registered their trademarks, which gives speculators a chance to take advantage of this. machine. Once such products are counterfeited, they will not be protected by law. The design of the clothing tag is a bright spot that directly attracts people's attention. As long as the packaging is good and the items are exquisite, there will be no good sign.