China (Wenzhou) Men's Wear Festival

With the awakening of men's awareness of aesthetics and fashion consumption, men's demand for clothing has gradually moved towards the direction of both function, comfort and aesthetics, which puts forward higher requirements for men's clothing brands. Although in the past few years, relying on a complete industrial foundation, men's clothing enterprises have gradually moved to the center of the fashion stage on the road of actively challenging themselves through comprehensive upgrades to R&D, production, management, marketing and other links, but facing the new era is even more difficult. In the complex and ever-changing consumption environment, how to accurately reach and communicate with male consumers and show the diverse charm and cutting-edge vitality of menswear culture is still a huge challenge for many brands.

From July 26th to 28th, China (Wenzhou) Men's Wear Festival, Wenzhou International Fashion Festival and CHIC2023 Customization Exhibition (Wenzhou Station) were grandly held in Wenzhou. Conference, China Men's Wear & Fashion Custom Joint Release Show, Wenzhou well-known clothing enterprises' on-site visits and exchanges, 2021-2022 "9.9 Customization Week" summary and awards ceremony and other activities to discuss how the men's wear industry can collaborate in the context of the new era Innovation, integration and development create a new situation for men's wear.

Under the guidance of China Textile Industry Federation, China Garment Association, Zhejiang Provincial Department of Economy and Information Technology, and Zhejiang Provincial Department of Commerce, this event is hosted by the Men's Wear Professional Committee of the China Garment Association, the Customized Professional Committee of the China Garment Association, and the Wenzhou Municipal People's Government. , Wenzhou Municipal Party Committee Propaganda Department, Wenzhou Economic and Information Bureau (Wenzhou Garment Industry Chain Office), Wenzhou Commerce Bureau, Ouhai District People's Government, Wenzhou Garment Chamber of Commerce, Wenzhou Elephant City Business Center Co., Ltd., Zhejiang Co-organized by Dongou Cultural Tourism Development Co., Ltd.

Gathering momentum and blowing the customized legion rally

As one of the important industrial clusters of China's clothing industry and the first fashion customization demonstration base in China, Wenzhou's clothing industry has a solid industrial foundation, especially high-end suit customization, which enjoys a high reputation in China, and Xiameng·Yijie and Baoxiniao were born. , Jordan and other high-end men's clothing customization enterprises have formed an e-commerce supply chain cluster with suits as the core. In recent years, the volume of women's clothing customization has also been further developed, and "fashion customization in Wenzhou" has become a consensus in the industry.

Relying on Wenzhou's huge textile industry cluster and market advantages, CHIC2023 Customization Exhibition (Wenzhou Station) is vertical to the field of Chinese clothing customization. With an exhibition area of 5,000 square meters, it gathers more than 100 customized brands, private customization, customized factories, professional wear and customized areas. Accessories companies cover the customization field in all directions, urging high-quality customization companies to gather their efforts, showing the vigorous appearance of China's customization industry and the high-definition strength and core competitiveness of customization companies under the new environment, new models and new technologies.

Sun Ruizhe, Chairman of the International Federation of Textile Manufacturers and Chairman of the China National Textile and Apparel Council, Yang Jinchun, Executive Vice President of the China Garment Association and President of the China Garment Innovation Research Institute, and Du Panzuo, Deputy District Chief of the People's Government of Ouhai District, Wenzhou City, Xie Dong, director of the Bureau of Commerce of Ouhai District, Wenzhou City, Wu Haiyan, doctoral supervisor of the China Academy of Art, vice chairman of the China Fashion Designers Association, chief expert of the National Key Humanities and Social Sciences Oriental Design Project, China Golden Summit Award designer, Zeng Fengfei Fashion Design Co., Ltd. Zeng Fengfei, design director of the company, Shen Yingqin, decision-making consultant of Wenzhou Garment Chamber of Commerce and chairman of Qiaodun Clothing Co., Ltd., Chi Huijie, chairman of Wenzhou Garment Chamber of Commerce, Chen Longqiu, chairman of Wenzhou Garment Industry Alliance, and chairman of Senxiang Holding Group, and other leaders and guests attended The opening ceremony of CHIC2023 Custom Exhibition (Wenzhou Station) and visited the custom exhibition site.

Wisdom Conspires to Explore New Opportunities in the Menswear Industry

As one of the highlights of this event, the Fifth China Men's Wear Summit Forum was held in the afternoon. With the theme of "Men's Wear Industry Restart in the Age of Digital Intelligence", the forum invites experts in the field of men's wear and representatives of well-known brands to gather at the venue to interpret the latest fashion trends in men's wear, discuss hot spots in the development of the men's wear industry, and provide practical and down-to-earth solutions for participants plan.

Sun Ruizhe, Chairman of International Federation of Textile Manufacturers and Chairman of China National Textile and Apparel Council; Yang Jinchun, Executive Vice President of China Garment Association and President of China Garment Innovation Research Institute; Xu Haiyan, Deputy Secretary-General of Wenzhou Municipal Government; Deputy Director of Wenzhou Municipal Bureau of Commerce Zhou Huaizhong, Du Panzuo, deputy head of the Ouhai District People's Government, Chi Huijie, chairman of the Wenzhou Garment Chamber of Commerce, Xie Dong, director of the Ouhai District Commerce Bureau, Chen Longqiu, chairman of the Wenzhou Garment Industry Alliance, and chairman of the Elephant City Business Center. , as well as representatives from business associations, menswear committees and customization committees from all over the country, well-known brands in the field of menswear, high-quality manufacturing companies, representatives of e-commerce companies and other relevant people participated in the forum.

Xu Haiyan, deputy secretary-general of the Wenzhou Municipal People's Government, said in his speech: "Wenzhou is one of the important garment industry clusters in my country and has cultivated thousands of excellent garment enterprises. In the context of the development of the new era, the Wenzhou Municipal People's Government will focus on hardware support , make every effort to create value modules for Wenzhou's clothing industry, strengthen software support first-hand, and continue to study and introduce support policies for the clothing industry. The China Men's Wear Summit Forum held in Wenzhou is not only to promote the gathering of resources in the clothing industry, but also a large platform for high-quality men's clothing enterprises to share and exchange experiences I hope that through the holding of this event, all entrepreneurs will pay more attention to and favor Wenzhou, a famous men's clothing city."

Chi Huijie, president of the Wenzhou Clothing Chamber of Commerce, said that Wenzhou Menswear has experienced more than 30 years of development and has world-class equipment and technology. High-end men's wear represented by suits is the label of Wenzhou clothing, and many excellent men's wear companies have emerged, such as SAINT ANGELO, George White, Bai Xiande, Dongmeng Group, Xiameng·Yijie, etc. In the process of development, Wenzhou entrepreneurs took the lead in capturing the trend of customization, and formed a men's clothing customization as the main body, extending to women's clothing, children's clothing, accessories and other fields, thus driving the development of Wenzhou's entire clothing industry chain. Wenzhou men's wear and customization complement each other. In the future, we will further accelerate the innovation of new products, new formats and new models, and make Wenzhou's clothing brand bigger and stronger.

Sun Ruizhe, chairman of the International Federation of Textile Manufacturers and chairman of the China National Textile and Apparel Council, said in his speech: "Men's wear is one of the earliest areas where modern civilization has influenced China, and it is the epitome and expression of China's modernization process. From high-end raw materials, high-end design From high-end craftsmanship to high-end customization, the development of men's wear industry reflects the high quality of the industry. The integration of traditional culture and global fashion, the evolution of consumption scenes and lifestyles, the men's wear industry changes with time and emerges in response to demand, which has symbolic meaning and reality for modernization Value. Integrating technology and design innovation, carrying utility and aesthetic value, interpreting life and concept pursuit, building a modern textile industrial system, the men's wear industry is an important field and position."

Focusing on the high-quality development of the men's wear industry in the era of digital intelligence, Sun Ruizhe put forward three expectations, that is, to build a manufacturing highland with efficiency as the core; to build a product highland with quality as the core; to build a brand highland with value as the core. He emphasized that integrating into the era of digital intelligence, grasping the opportunities of change, and promoting industrial upgrading are the proper meaning and the key to building a modern textile industrial system.

With the changes in the main body of market consumption, the new generation of young people pay more attention to the comfort and ease of care of clothing itself. Knitted suits are favored by the market for their brand-new wearing experience. At this forum, Ouhai BELA DINIZ Wool Knitted Suit Custom Fabric held the world premiere, signing and launching ceremony. This project is one of the "Wenzhou's first major new business (featured) projects of the first store category" among the "25 major (featured) projects of commerce and trade in Wenzhou". It not only adds new categories to the clothing industry, but also uses fabrics as the medium , an attempt to promote the high-quality development of Wenzhou's commerce and trade industry. Li Fangxia, director of the customization business department of Jie Ensheng (Zhejiang) Technology Co., Ltd., gave a content promotion speech on the project.

Subsequently, Liu Xin, deputy director of the Industry Department of China National Textile and Apparel Council and vice president of the Industrial Economic Research Institute, delivered a speech on the theme of "Development Status and Trends of China's Textile and Garment Industry". She pointed out that although affected by the sluggish recovery of the global economy, the overall export scale of my country's textiles has declined, and the terminal links of the industrial chain such as clothing and home textiles have not yet reversed the negative growth trend. There is huge room for development.

12 provinces, 16 village museums, more than 1,200 embroidery dream workshops, more than 1,600 global designers, more than 22,000 village embroiderers, more than 8,000 databases of Chinese national aesthetic patterns... This is the traditional Chinese embroidery that Ewen Group has built over the past 19 years. The dazzling "report card" handed over by the handicraft empowerment platform. In the speech "Release the force of Chinese culture and build a fashion consumption ecology", Wen Wei, vice president of EVE Group and president of EVE China Handmade Workshop, introduced the digital asset platform "EVE Web3" of Chinese national aesthetic patterns. She said that with "Digital + culture" opens up a new model of digital economy, which not only effectively protects and inherits traditional culture, but also opens the road to modern fashion productization based on Chinese national handicraft culture, and realizes the integrated development of high-end service industry and high-end manufacturing industry , is a road to digital upgrade that meets the business needs of the apparel industry.

Wu De, vice president of Shishi Great Emperor Group Co., Ltd., started from the perspective of men's image improvement, and brought "Men's Sales Incremental Point--Image Planning Service System". He said that clothing is a symbol of personal identity and status. Brands should deeply cultivate consumer needs, help customers analyze their own image positioning and formulate effective improvement plans, so as to help brands carry out top-level design and continuously accumulate brand assets.

Zhao Guohua, General Manager of the Customized R&D Center of SAINT ANGELO Holdings Co., Ltd., introduced the transformation and upgrading of SAINT ANGELO through the establishment of the cloud wing intelligent platform and the deployment of industrial 4.0 intelligent production in "SAIN ANGELO's large-scale personalized customization factory construction experience sharing". "We upgraded the original traditional factory into an MTM smart factory, and took the lead in leading the clothing industry to explore the road of large-scale personalized customization. The Yunyi smart platform includes one body and two wings, with the MTM smart manufacturing transparent cloud factory as the main body and the private cloud customization The platform and the sharing cloud big data platform are two wings, realizing the successful transformation from traditional manufacturing to intelligent manufacturing.” Zhao Guohua said that the successful implementation of cloud wing interconnected intelligent manufacturing has increased production efficiency by 50%, human efficiency by 50%, and material consumption by 10%. %, the inventory was reduced by 50%, and the delivery time was shortened by 56% to 6.54 working days.

Digital transformation and innovation are the key to generating new momentum and increasing innovation advantages. However, the digitalization of the apparel industry and the development of the apparel manufacturing supply chain are currently facing huge challenges and pain points. How to solve these problems? Xu Bingshun, director of the R&D Center of the China Garment Science and Technology Research Institute, gave a speech on "Digital Transformation Empowers the Sustainable Development of the Men's Wear Industry". Taking the orange weaving digital production management platform of the China Garment Science and Technology Research Institute as an example, he proposed a people-oriented, trinity-in-one intelligent manufacturing The top-level planning thinking mode, through the whole process of Internet of Things equipment, lean production system, and integrated collaborative management platform, to achieve digital transformation with a clear idea and a plan in hand.

Zhou Shaoxiong, vice president of the China Garment Association, chairman of the Men's Wear Professional Committee, and chairman of Fujian Septwolves Industrial Co., Ltd., delivered a keynote speech on "Focus and Innovation of Men's Wear Brands in the New Era". From the perspectives of time change, focus, and innovation, he shared Digitalization, quality, and sustainable development trends in the fashion industry, and a case of fashion brands focusing on categories, enhancing brand professionalism, and strengthening brand awareness with refined marketing to drive performance growth.

On July 27, the 2023 Annual Meeting of the Men's Wear Professional Committee of China Garment Association will be held as scheduled. At the same time, we will also invite representatives of Chinese men's wear brand enterprises and exhibitors to visit CHIC2023 Custom Exhibition (Wenzhou Station) and Zhejiang Semir Clothing Co., Ltd., Xia Meng · Yijie Clothing Co., Ltd., SAINT ANGELO Holdings Co., Ltd. and other excellent local clothing companies in Wenzhou will continue to be exciting, so stay tuned.